Blitzscaling
Amazon is the quintessential, textbook example of the "blitzscaling" model, where massive user growth is prioritized over profits for years. The term was popularized by Reid Hoffman (the co-founder of LinkedIn), and when he wrote the definitive book on the subject ( Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies ), he explicitly pointed to Jeff Bezos and Amazon as the pioneers of this exact strategy. Here is why Amazon fits the definition perfectly: The 3 Core Rules of Blitzscaling To be considered a "blitzscaler," a company must check three specific boxes, all of which Amazon did aggressively: Prioritize Speed Over Efficiency : In a normal business, you try to grow carefully to minimize mistakes and stay profitable. In blitzscaling, you grow as fast as humanly possible, even if it means wasting millions of dollars fixing bugs, over-hiring, or building inefficient warehouses. The goal is to capture the market before anyone else can re...