<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d8211560\x26blogName\x3dTech+Tips,+Tricks+%26+Trivia\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLUE\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttp://mvark.blogspot.com/search\x26blogLocale\x3den\x26v\x3d2\x26homepageUrl\x3dhttp://mvark.blogspot.com/\x26vt\x3d-5147029996388199615', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Tech Tips, Tricks & Trivia

by 'Anil' Radhakrishna
An architect's notes, experiments, discoveries and annotated bookmarks.

Search from over a hundred HOW TO articles, Tips and Tricks


SEO & SEM from Bing's view-point

The Tune Your Site and Web Apps to Maximize Traffic course on Microsoft Virtual Academy covers Bing Webmaster Tools, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) topics from the Bing view-point.

Key points & slides from the presentation:

  • Slice and dice to find your niche
  • Watch what users respond to then amplify along those lines
  • Data can help you uncover new niches or refine your focus
  • Check your keyword research for inspiration
  • m. domains produce unwanted duplication. Responsive design is your friend.




Terminology:


  • Search Engine Marketing (SEM) - Maximizing the visibility of your website on search engines, typically by including targeted paid advertising
  • Pay Per Click (PPC) - Bid for ad placement and pay only for clicks to your site
  • Impressions - Number of times the ad displays. You do not pay for impressions, only for clicks
  • Click Through Rate (CTR) - The number of times an ad is clicked when it displays. A percentage of the impressions
  • Cost Per Click (CPC) - How much it costs when your ad is clicked
  • Cost Per Acquisition (CPA) - How much you pay for each conversion
Also see: Summaries of Google Webmaster Central YouTube videos

Labels:

Tweet this | Google+ it | Share on FB

« Home | Next »
| Next »
| Next »
| Next »
| Next »
| Next »
| Next »
| Next »
| Next »
| Next »

»

Post a Comment