India has become a mobile-first country

According to data sourced from analytics company Comscore, a ‘new’ digital audience was emerging in India, that was using only mobile, way ahead of markets with a bigger mobile user base like US, UK, and others

This was mainly due to the increasing penetration of smartphones with decreasing costs as well as a collapse in data tariffs.

India has 400% more mobile users than desktop

Most of the Indians were using their time on the phone for multimedia (video & music streaming sites), instant messaging and social media

The top five mobile apps on the phone were Whatsapp, Google Play, YouTube, Gmail, and Google Search.

WhatsApp enjoyed the highest usage in India in 2017 while Amazon saw the largest user growth in India

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