When Amazon.in fails, it fails miserably

On more than a couple of occasions & especially when I've eagerly wanted my purchases to arrive on time, Amazon has disappointed  with its "fulfillment experience". What makes the experience very bitter is that they wrongly blame you - "Item marked as rejected by you - returning to the seller." though it is some delivery issue at their end.

Calling Customer Support doesn't help, they fake concern and promise to follow up. This is actually following by these notifications -

"The product is returned to the seller"

"Refund has been initiated"

There is no guarantee that your purchase will reach you on time and no redressal beyond a refund if it is not delivered. To make it worse, your money is locked for a few days in case of pre-paid orders. If the purchase was made during any of their big campaigns, the refund will be minus the discounts.

So much for its slogan of 'India ki apni dukaan'!

I noticed there are others too who have been similarly disappointed:

When things go wrong, I expect Amazon to intimate me about the issue and offer the choice of a refund or a replacement at the purchased price. It's the reasonable thing to do.