User Interface for Reality
Adams identifies several psychological and practical "buttons" that individuals can press to shape their environment and personal outcomes:
• Accept the Frame (Subjective Reality): Humans do not have access to "base reality". Instead, we should accept that reality is subjective and treated as a series of filters. If a filter makes you happier and predicts the future better, you should use it, even if it is not a perfect approximation of reality.
• Systems vs Goals: One of the most significant "buttons" on the interface is the implementation of systems rather than goals. Adams suggests building systems for every aspect of life, including diet, career, and fitness, as they are more effective for long-term success.
• Talent Stacking: This involves intelligently adding new talents to your skill set. By doing so, you do not just become slightly better; your capability and options "explode" exponentially.
• Affirmations: This is the practice of writing down or visualising goals every day. Adams notes that while he cannot prove they "change reality," using them has personally resulted in outcomes—such as curing a voice problem or achieving stock market luck—that did not feel natural.
• Mating Instincts: Adams posits that the mating instinct is the base of nearly all human impulses. Everything from the way people talk and dress to how they "show off" or hide flaws is an expression of wanting to present oneself well for mating purposes.
• Freedom: People value freedom so highly that they will often choose a "bad life with freedom" over a "good life" without it. It is a powerful tool that can be offered to others to help them get what they want.
• Fear: Adams describes fear as a motivator but recommends against using it for "evil" purposes. It should primarily be used as a tool to save someone from harm, such as encouraging them to stop smoking.
• Curiosity: This is an overlooked but powerful button used to shape environments and human behaviour. By "teasing" information or announcements, you can stoke curiosity to influence what people do.
• Novelty: The brain becomes bored with "sameness," so novelty is essential for triggering memory and maintaining attention.
• Contrast: This is a method used to move people from their current position to a desired one by highlighting the difference between options (e.g., showing one option is much less expensive than another).
• Repetition: Because the brain is a "simple machine," repetition solidifies mental wiring and makes ideas stick.
• Simplicity: If information is too complicated, the brain has a tendency to "flush it out". Keeping things simple ensures the brain can process and retain the information.
• Fake Because: Also known as "pseudo-logic," this is the idea that people do not need real, logical reasons to be moved or convinced. Humans often accept "fake reasons," guesses, or social cues instead of actual logic.
• Pacing-Leading: This involves matching someone (pacing) until they feel comfortable and trust you, at which point you can lead them to a new conclusion or action.
• Aspiration: Referred to as the "high ground maneuver," this involves challenging someone to be a better version of themselves rather than using threats or fear.
• Association: This is the principle that the quality of one thing rubs off on another. To make someone like something, you should pair it with something they already enjoy, as both positive and negative traits can "bleed" between associated items.
• Pattern Recognition: Adams explains that humans are pattern recognition machines, not logical ones. While patterns are often fake and lead to biases (like sexism or racism), they can also be used as a tool to convince people of your consistency and honesty.
• Visualization: Described as the "biggest, most powerful part of your brain," visualisation is the primary tool that influences your actions and outcomes. Adams considers it the most important "button" to focus on for authoring your reality
The video explains that humans are pattern recognition machines rather than logical ones. Adams believes that once you view the world through this framework of filters, you will find it predicts outcomes more accurately than your previous mental maps.
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