Amul girl creator passes away

Eustace Fernandes is the creator of the famous Amul Moppet that is as well known as R K Laxman's Common Man. In a country where humor is not taken seriously, these icons have managed to tickle the funny bone of millions of Indians.

The wildly popular ad campaign for the Amul butter brand featuring the Amul girl started in 1966 and has been running for five decades now, picking whatever is in the news at that point of time, drawing some analogy with butter & delivering witty punchlines mostly in Hinglish.

(Courtesy: Amul)

Thankfully, the website of Amul has preserved these ads and they make for a interesting visual history of India.

Also see:
Software industry inspires cartoonists & vice versa
Al Jaffee's MAD mag Fold-Ins in Flash