Microsoft's product naming conundrum

While reading the announcement that Windows Azure will be renamed to Microsoft Azure, beginning April 3, 2014, I thought about all the products that Microsoft has renamed in the past:

• Recently, SkyDrive became OneDrive. SkyDrive was previously  called Windows Live SkyDrive and Windows Live Folders.
  
• Microsoft account, Microsoft's single sign-on web service, was previously called Microsoft Wallet, Microsoft Passport, .NET Passport, Microsoft Passport Network, and most recently Windows Live ID
• Bing was known previously as Live Search, Windows Live Search, and MSN Search 
• Windows 8 "Metro-style apps" are now referred as "Windows Store" apps. Metro, the typography-based design language, is now called Microsoft Design language
• Launched as MSN Hotmail, Microsoft's mail service was re-branded to Windows Live Hotmail and its latest avatar is called Outlook.com
• Windows Azure SQL Database was formerly called SQL Azure, SQL Server Data Services, and later SQL Services.

to be continued...

Also see: What do CTP, RC, RTM, RTW mean?