Article Summary: The Art of the Elevator Pitch
Summary of the HBR article The Art of the Elevator Pitch
Hollywood screenwriters typically get three to five minutes to propose an idea, but it takes only around 45 seconds for producers to know if they want to invest.
A winning pitch starts with a winning logline
Keep it short - “Google organizes the world’s information and makes it universally accessible.”
Identify one thing you want your audience to remember - Apple executives repeat a one-sentence description when presenting new products - "iPod allows you to carry 1,000 songs in your pocket.”, "MacBook Air is the world’s thinnest notebook.”
Use logline consistently - SanDisk, the flash memory company, had the following product pitch: “In the coming decade, flash will be bigger than you think.”
Hollywood screenwriters typically get three to five minutes to propose an idea, but it takes only around 45 seconds for producers to know if they want to invest.
A winning pitch starts with a winning logline
Keep it short - “Google organizes the world’s information and makes it universally accessible.”
Identify one thing you want your audience to remember - Apple executives repeat a one-sentence description when presenting new products - "iPod allows you to carry 1,000 songs in your pocket.”, "MacBook Air is the world’s thinnest notebook.”
Use logline consistently - SanDisk, the flash memory company, had the following product pitch: “In the coming decade, flash will be bigger than you think.”
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