Ujaval Gandhi on Building a Business with Open Content and Open Source

Ujaval Gandhi’s talk about how he built a sustainable business around open-source GIS training. 


He shares the lessons he learned along the way - 

"Open content is not only good for the community but it's also good for business. It drives a lot of traffic....One of the things I learned in a kind of interesting way is just naturally I would put all the errors that the software would get and the search engines index them really well. For a month I looked at my stats and the number one referer to my sites was the QIS error spatial index doesn't exist and I had a content like if you get this error run this tool it'll fix it and then I had a video on explaining spatial index and then people watch that video and say I like this style let me explore more and then they sign up for a course."

About a decade ago, during my time working with ASP.NET, I was drawn to forum questions about things that weren’t possible out of the box. I enjoyed finding workarounds or alternative approaches and sharing them with the community. That habit played a part in my receiving the Microsoft MVP Award for five years.

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