What Makes a Good Blog?

The answer is no big secret but the following indicators are backed by figures from a survey by Vizu (PDF link)
  • “Quality of writing” counts for a lot driving readers’ choices of which blogs they will read as well as helping them to determine which blogs are credible and high quality
  • Topical focus is a key determinant of regular readership
  • Author reputation is a key driver of perceived credibility
  • Post frequency and, to a lesser extent, site design are key drivers of perceived blog quality

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