Web 2.0 compliance
According to Tim O'Reilly 's whitepaper , a company that has most of the seven features listed below may be considered Web 2.0 compliant. * Services, not packaged software, with cost-effective scalability * Control over unique, hard-to-recreate data sources that get richer as more people use them * Trusting users as co-developers * Harnessing collective intelligence * Leveraging the long tail through customer self-service * Software above the level of a single device * Lightweight user interfaces, development models, AND business models