Notes from the LinkedIn "Disrupting Yourself" course
Notes from the LinkedIn " Disrupting Yourself " course presented by Whitney Johnson: Disruptive innovation is a term coined by Clayton Christensen to describe a low-end or new market innovation that eventually upends an industry. The disruptors, think Amazon in the 1990s, secure a foothold at the low end of the market, and then in the pursuit of profit, gradually produce higher performance, higher margin products. Established competitors - Barnes and Noble, Borders - could aggressively counter an attack by a low-end disruptor, but they don't because it doesn't make financial sense to defend their least profitable products when they themselves could move up-market. Seven basic rules of Disruptive Innovation - * Take the right risks - Disruptors look at what their competitors are not doing. * Play to your distinctive strengths - get the skills that you need to do your job, and then focus on your distinctive strengths. 2 questions to ask to know your strengt...