HOWTO: Track visitor activity on your website
Your website log files contain a mine of information about how it is faring, the vistors basic profile and gaps that could exist (404, 500 HTTP errors, SQL injection attempts etc). By analyzing the statistics and making amends when required, the website can be more focussed towards the target audience.
These logfiles that contain the IP address of visitors to your site and the time they came in, among other things, are available at %systemroot%\system32\logfiles\w3svcX\ (where X corresponds to the website number of the website you wish to track)
WebLog Expert is a powerful log analyzer that gives information about your site's visitors:
activity statistics, accessed files, paths through the site, information about referring pages, search engines, browsers, operating systems, and comprehensive reports. WebLog Expert can analyze logs of both Apache and IIS web servers.